Care by fabric, not by habit. Cold washes, gentle cycles, and low heat keep the fit sharp and the finish premium.

Universal care rules (use for most items)

• Cold wash: 20–30°C.

• Inside out: protects colour + surface.

• Gentle detergent: avoid harsh stain removers unless spot-treating.

• No fabric softener: it coats fibres and can reduce softness over time (especially on performance blends and prints).

• Air dry when possible: heat is the fastest way to shrink, fade, and damage fibres.

• Low spin (800–1000 rpm): less pilling, better shape.

1) 100% Cotton (tees, shirts, basics)

Wash

• 20–30°C, gentle cycle

• Separate lights/darks

• Avoid bleach

Dry

• Air dry (best)

• If tumble drying: low heat only

Iron

• Medium heat, preferably inside out (especially if printed/embroidered)

Pro tip: For heavyweight cotton, reshape seams/hem while damp to keep that clean drape.

2) Fleece (hoodies, sweats)

Wash

• 20–30°C, gentle cycle

• Wash with similar items (avoid denim, towels, zips)

Dry

• Air dry to keep softness and reduce bobbling

• Tumble dry low if needed, remove while slightly damp and reshape

Avoid

• High heat (can flatten the fleece and cause shrink)

3) Cotton blends & mixed fabrics (cotton/poly, cotton/elastane, etc.)

Why it’s different: Blends can hold shape well, but heat can damage elasticity and cause shine/pilling.

Wash

• 20–30°C

• Gentle cycle

• Avoid softener (especially if elastane is present)

Dry

• Air dry

• Low tumble only if required

Pro tip: If it has stretch, never use high heat—elastic fibres break down over time.

4) Genuine Leather (jackets, leather goods)

Do

• Wipe with a soft dry cloth after wear

• Spot clean with a slightly damp cloth (test first)

• Condition occasionally with a leather conditioner

• Store on a wide hanger in a breathable space

Don’t

• Don’t machine wash or soak

• Don’t tumble dry

• Don’t use bleach, alcohol cleaners, or heavy detergents

• Don’t dry near radiators or direct sun

If it gets wet

• Pat dry (don’t rub), air dry naturally, condition lightly once fully dry

5) Velvet (cotton velvet / synthetic velvet)

Wash (best practice)

• Prefer dry clean for structured velvet pieces

• If label allows washing: cold hand wash or delicate cycle in a mesh bag

Dry

• Never wring

• Lay flat to dry, away from heat/sun

Care

• Steam lightly to lift the pile (don’t press hard with an iron)

• Brush gently with a soft garment brush to restore texture

6) Wool (knits, coats)

Wash

• Best: hand wash cold with wool-friendly detergent

• If machine: wool cycle cold, inside out

Dry

• Lay flat on a towel, reshape (never hang wet—stretches)

Avoid

• Hot water + agitation = shrinking/felting

7) Cashmere (premium knitwear)

Wash

• Cold hand wash (10–20°C) with cashmere/wool detergent

• Soak briefly, gentle squeeze (don’t rub)

Dry

• Lay flat, reshape

• Keep away from heat

Storage

• Fold (don’t hang)

• Use a breathable bag; consider cedar/moth protection

Pro tip: Wash cashmere less—air out after wear and spot clean when possible.

8) Silk (shirts, linings, scarves)

Wash

• Prefer hand wash cold with silk detergent

• If machine allowed: delicate cycle, mesh bag, cold

Dry

• Lay flat or hang dry in shade

Iron

• Very low heat, inside out, ideally with a cloth barrier (or steam)

Avoid

• Bleach, strong stain removers, heavy rubbing

9) Chiffon (often polyester or silk chiffon)

Wash

• Delicate cycle cold in a mesh bag, or hand wash cold

• Gentle detergent only

Dry

• Hang dry (dries quickly), avoid direct sun

Care

• Low heat steam is safer than ironing