Why Wolfe & Wyn Chooses Slow Fashion & Pre-Order Drops

At Wolfe & Wyn, we’re building something deliberately different from fast fashion.
Our pieces aren’t made to be worn twice and forgotten – they’re designed to live with you, soften with you, and carry your stories for years. That’s why a big part of our collection is made in small batches and pre-order, not mass produced.

Quality over quantity

From day one, we chose quality over quantity. Heavier fabrics, better construction, sharper screen prints, softer hand-feel – all of that takes time, money, and care. As a small independent brand, we simply can’t (and don’t want to) chase huge runs and seasonal overstock just to fill shelves.

Instead, we’d rather make fewer pieces, make them properly, and put our name behind every single one.

Why pre-order?

Being a small brand means we can’t afford to create mountains of stock that might end up sitting in boxes or, worse, going to waste. Pre-orders allow us to produce responsibly:

• We only make what’s actually wanted.

• We reduce deadstock, landfill, and unnecessary waste.

• We can put more budget into premium fabrics and better detailing, not into storing unsold items.

For many drops we’ll start with a small initial batch – often around 100 pieces. Once that first wave sells through, we switch to on-demand or pre-order. This means you might wait a little longer for your hoodie or tee, but you’re getting something that hasn’t been rushed, over-produced, or treated as disposable.

Small runs, big focus

Because we aren’t chasing huge volumes, we can focus and maintain the quality of our products:

• We spend more time checking print placements, sewing, and finishing.

• We can refine fits and fabrics based on real feedback, not guesswork.

• We keep a closer eye on every batch that leaves our workshop.

This slow fashion approach lets us grow at a realistic pace. We don’t need to cut corners on quality just to clear stock; instead, we can reinvest into better materials, improved fits, and future designs.

Your support makes it possible

Every pre-order with Wolfe & Wyn is more than just a transaction – it’s a vote for how you want clothes to be made.

When you choose to wait a little longer for a made-for-you piece, you’re helping us:

• Avoid waste and overproduction

• Keep our collections tight and considered

• Continue experimenting with new designs and ideas

• Stay independent and true to our values

We’re honest about our lead times, we’ll always keep you updated, and we’re committed to making the wait worth it.

Slow fashion isn’t about perfection; it’s about intentional choices. For us, that means limited runs, on-demand restocks, and a constant commitment to quality over hype. If you’ve ever pre-ordered from us or are thinking about it – thank you. You’re literally helping shape the future of Wolfe & Wyn, one piece at a time.